I’ve been in fundraising a long time. For as long as I can remember, we talk about the turnover in development staff – 18-24 months. Here’s my take:
A donors take on your thank you letter process.
If change is really what the person/organization wants to do or are they just talking about it.
I say, ask yourself, “What would Pope Francis do?”
I have been talking about this term “fundcatching.” In the previous post, I wrote about “converting” donors who reactively gave in response to something in the news, a disaster or publicity. This post I want to explore what all these unexpected donors can or should do for our major gift portfolios and annual fund.