A donors take on your thank you letter process.
If change is really what the person/organization wants to do or are they just talking about it.
I say, ask yourself, “What would Pope Francis do?”
I have been talking about this term “fundcatching.” In the previous post, I wrote about “converting” donors who reactively gave in response to something in the news, a disaster or publicity. This post I want to explore what all these unexpected donors can or should do for our major gift portfolios and annual fund.
What a day in DC! Pope Francis arrived for his first visit to the US! As he mentioned it was also Yom Kippur. So I decided to spend my fast with the Pope. Let me tell you, it was very emotional watching this man and his followers (including me).
My question is what do we do with these gifts and the donors who so quickly responded? There is an ongoing discussion about “converting” donors from reactive giving to ongoing support. I have always had a challenge with the term “converting.”