Talisman Thinking Out Loud

Care2 – Integrating Social Marketing & Direct Response

02/07/2012 at 10:10 Barbara Talisman, CFRE Leave a comment

Last week, I listened in to a great webinar hosted by Care2 and presented by SpotRight, Environmental Defense Fund, and Care2. We can all learn from their experience integrating social marketing and direct response. There are some key learnings:

• Determine who your “superactivists” are and treat them like major donors. High engagement!
• Over a lifetime – every email you have can be worth $10
• www.socialnetworkcalculator.com will estimate ROI of staff time on social media for recruitment and direct response v. email
• Integration of all lists on and off line is key to outreach and fundraising success long-term
• Online RFM is no longer as important as Relevance, Impact, Reach and Popularity when working with online advocates
• What’s your overlap? Twitter handles from email file and Twitter followers? Lots of room for growth.
• Your online power segments are:
  • Most connected
  • Most valuable
  • Influencers
  • Demographic reach
  • Lifestyle/Giving Profile
• Engage with influencers early during campaigns

And so much more….click below to view the slide presentation.

Entry filed under: A Better You, Fundraising, Nonprofit fundraising, nonprofit social media, Resources You Can Use!, Social Media, Webcasts. Tags: Care2, FrogLoop, Integrating social media and direct response, nonprofit social media strategies, social media and fundraising, SpotRight.