Care2 – Integrating Social Marketing & Direct Response

July 2, 2012 at 10:10 am Leave a comment

Last week, I listened in to a great webinar hosted by Care2 and presented by SpotRight, Environmental Defense Fund, and Care2. We can all learn from their experience integrating social marketing and direct response. There are some key learnings:

  • Determine who your “superactivists” are and treat them like major donors. High engagement!
  • Over a lifetime – every email you have can be worth $10
  • www.socialnetworkcalculator.com will estimate ROI of staff time on social media for recruitment and direct response v. email
  • Integration of all lists on and off line is key to outreach and fundraising success long-term
  • Online RFM is no longer as important as Relevance, Impact, Reach and Popularity when working with online advocates
  • What’s your overlap? Twitter handles from email file and Twitter followers? Lots of room for growth.
  • Your online power segments are:
    • Most connected
    • Most valuable
    • Influencers
    • Demographic reach
    • Lifestyle/Giving Profile
  • Engage with influencers early during campaigns

And so much more….click below to view the slide presentation.

Whether you are working at a large or small organization, there are things you can learn from this presentation. They have shared the slides and webinar for your viewing and listening pleasure. You can also check out the Twitter feed at #c2webinar.

Entry filed under: A Better You, Fundraising, Nonprofit fundraising, nonprofit social media, Resources You Can Use!, Social Media, Webcasts. Tags: , , , , , .

I remember….. Plan Your Year-End Solicitation NOW! 10 Steps to Success

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


Mid-life Minimalist

Mid-life Minimalist: Journey towards a more meaningful life

Annual Fund Lab

Sparking Ideas; Generating Conversation

HBR.org

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

SSIR Articles

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Mary Lee Walker - Nonprofit Gladiator

Applying sound business principles as nonprofit best practices

National Committee For Responsive Philanthropy

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Lilly Family School of Philanthropy

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

The Chronicle of Philanthropy

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

The Fundraising Authority

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Seth's Blog

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Kivi's Nonprofit Communications Blog

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Wild Woman Fundraising

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Future Fundraising Now

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

The Agitator

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Beyond Melbourne

Food Travel Markets Artists

%d bloggers like this: