How to annoy donors and drive away friends with a thank you letter

16/01/2014 at 11:42 Leave a comment


Great article by @bharatir No Small Change on annoying donors with bad thank you letters!

No Small Change

This festive season we saw more than our usual share of thank you letters. Apart from the number, though, little had changed with thank you letters since 2001, when I started working with non-profits.

So we tried to get into the heads of people whose job it is to write thank you letters and understand why they write what they write. Here’s what we found:

1. “Dear friend/ Dear donor,”

Inside the letter-writer’s head (LWH): There’s your first clue to how much we care about you. We haven’t bothered to find out your first name. Even if we do know, we don’t care enough to do a mail-merge or even scribble your name in.

2. “Thank you for your donation.”

LWH: It’s Monday morning and I don’t have the time to get creative. Never mind that you’ve got 27 other thank you letters that all started the same way. And…

View original post 383 more words

Entry filed under: Fundraising.

Think like a fundraiser, feel like a donor by Jose Van Herpt Mea Culpa

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