Relationship Fundraising Needs a Brand Refresh
07/07/2014 at 10:32 Barbara Talisman, CFRE Leave a comment
Love this perspective on relationship v. engagement fundraising! THINK ABOUT IT. I did! Thanks Matthew Sherrington. Matthew is a consultant with more than 20 years of experience in charity marketing and leadership. His guiding principle is engaging and inspiring people to action, and supporter engagement.
Relationship Fundraising needs a brand re-fresh. How about Engagement Fundraising? » 101fundraising.
But then the truth is all this talk of donor relationships is a bit deluded, isn’t it? Have you ever met anyone who talks of being in a relationship with a charity? Do you talk that way? No.
Entry filed under: Fundraising, Shared Posts. Tags: donor-centric fundraising, Fundraising, Relationship fundraising.
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