Relationship Fundraising Needs a Brand Refresh

07/07/2014 at 10:32 Leave a comment

matthew SherringtonLove this perspective on relationship v. engagement fundraising! THINK ABOUT IT. I did! Thanks Matthew Sherrington. Matthew is a consultant with more than 20 years of experience in charity marketing and leadership. His guiding principle is engaging and inspiring people to action, and supporter engagement.

Relationship Fundraising needs a brand re-fresh. How about Engagement Fundraising? » 101fundraising.

But then the truth is all this talk of donor relationships is a bit deluded, isn’t it? Have you ever met anyone who talks of being in a relationship with a charity? Do you talk that way? No.

Entry filed under: Fundraising, Shared Posts. Tags: , , .

Mea Culpa Heart Seth Godin – Fundraisers Anthem

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