Donor Relations the Walt Disney Way – Wayne Olson
April 14, 2015 at 11:05 am Barbara Talisman, CFRE Leave a comment
Another great fundraising class at #AFPFC was facilitated by Wayne Olson from the University of South – Donor Relations the Walt Disney Way. Wayne admits to being obsessed with all things Disney and I am glad for it. He asks, “What if Walt Disney were the CEO of your nonprofit? Or fundraising shop? You can reach Wayne: www.donorrelationsthedisneyway.com or wolson@sewanee.edu.
Here are a few of his ideas and Wayne-isms:
Olson’s Law on Giving:
A donor will always give when the emotional satisfaction of giving an asset is greater than the comfort of keeping it.
- Donor satisfaction is worthless. Donor loyalty is priceless.
- The donor may not always be right, they are always our donor.
- Always focus on positive rather than rules and regulations. What’s right and fair for the donor?
- People don’t do what they’re told to do. They do what they are rewarded for doing?
- Are we training our donors to be transactional with us or forming a relationship?
And on the Disney guest experience – translate these into your donor stewardship or cultivate opportunity:
- 4% of all amateur photosare taken at Disney parks
- What opportunity do we give our donors to personally experience our mission and work?
- Disney didn’t build for himself, he knew what people wanted and built for them.
- Are our recognition, stewardship and cultivation programs build for us or our donors?
- Instead of pulling all the weeds/vegetation from Disney parks landscaping-they labeled them as an education opportunity. Turn challenges into opportunities.
- We all have “weeds” how do we label or share them with donors?
- Disney is the happiest place on earth.
- How can our nonprofits be the best in class, happiest, most vital place in our communities and how do we share that with staff and donors?
Entry filed under: AFPFC 2015, Fundraising, Nonprofit fundraising. Tags: Donor stewardship and engagement, Wayne Olson; Fundraising; How to treat your donors; #afpfc.
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