Donor Relations the Walt Disney Way – Wayne Olson

April 14, 2015 at 11:05 am Leave a comment

Wayne OlsonAnother great fundraising class at #AFPFC was facilitated by Wayne Olson from the University of South – Donor Relations the Walt Disney Way. Wayne admits to being obsessed with all things Disney and I am glad for it. He asks, “What if Walt Disney were the CEO of your nonprofit? Or fundraising shop? You can reach Wayne: or

Here are a few of his ideas and Wayne-isms:

Olson’s Law on Giving:

A donor will always give when the emotional satisfaction of giving an asset is greater than the comfort of keeping it.

  • Donor satisfaction is worthless. Donor loyalty is priceless.
  • The donor may not always be right, they are always our donor.
  • Always focus on positive rather than rules and regulations. What’s right and fair for the donor?
  • People don’t do what they’re told to do. They do what they are rewarded for doing?
  • Are we training our donors to be transactional with us or forming a relationship?

And on the Disney guest experience – translate these into your donor stewardship or cultivate opportunity:

  • 4% of all amateur photosare taken at Disney parks
    • What opportunity do we give our donors to personally experience our mission and work?
  • Disney didn’t build for himself, he knew what people wanted and built for them.
    • Are our recognition, stewardship and cultivation programs build for us or our donors?
  • Instead of pulling all the weeds/vegetation from Disney parks landscaping-they labeled them as an education opportunity. Turn challenges into opportunities.
    • We all have “weeds” how do we label or share them with donors?
  • Disney is the happiest place on earth.
    • How can our nonprofits be the best in class, happiest, most vital place in our communities and how do we share that with staff and donors?

Entry filed under: AFPFC 2015, Fundraising, Nonprofit fundraising. Tags: , .

Fundraising & Behavioral Economics The Moral Bucket List by David Brooks

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