Why Most Major Gift Programs Suck! #8: Not Donor-Centered

17/04/2015 at 11:31 Leave a comment


I have been reading, devouring The Veritus Group Passionate Giving blog. I am reposting another great piece – we talk about being donor-centered – being reminded (all the time) is a good thing.

Why Most Major Gift Programs Suck! #8: Not Donor-Centered.

Read the entire post – their series is right on track:

10 Reasons Why Most Major Gift Programs Suck!
Intro and #1: Development Directors review the WRONG criteria for success.
Reason #2: Non-Profits do not treat their donors as partners, but as sources of cash.
Reason #3: The Relationship between Development and Program is Broken
Reason #4: Wrong People Hired as Major Gift Officers
Reason #5: Lack of Management and Accountability
Reason #6: No Marketing Plan for EACH Donor on the Caseload
Reason #7: We Don’t Take the Time to Understand a Donor’s Passion
Reason #8: Most Non-Profits are NOT donor-centered.
Reason #9: We Don’t Tell Donors How They Made a Difference.
Reason #10: Money Becomes the Objective, not the Result.

Entry filed under: A Better You, Fundraising, Nonprofit fundraising, Resources You Can Use!, Shared Posts. Tags: , , .

Hope and Expectation by Seth Godin Fundraising v Fundcatching

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