Why Most Major Gift Programs Suck! #8: Not Donor-Centered

April 17, 2015 at 11:31 am Leave a comment

I have been reading, devouring The Veritus Group Passionate Giving blog. I am reposting another great piece – we talk about being donor-centered – being reminded (all the time) is a good thing.

Why Most Major Gift Programs Suck! #8: Not Donor-Centered.

Read the entire post – their series is right on track:

10 Reasons Why Most Major Gift Programs Suck!
Intro and #1: Development Directors review the WRONG criteria for success.
Reason #2: Non-Profits do not treat their donors as partners, but as sources of cash.
Reason #3: The Relationship between Development and Program is Broken
Reason #4: Wrong People Hired as Major Gift Officers
Reason #5: Lack of Management and Accountability
Reason #6: No Marketing Plan for EACH Donor on the Caseload
Reason #7: We Don’t Take the Time to Understand a Donor’s Passion
Reason #8: Most Non-Profits are NOT donor-centered.
Reason #9: We Don’t Tell Donors How They Made a Difference.
Reason #10: Money Becomes the Objective, not the Result.

Entry filed under: A Better You, Fundraising, Nonprofit fundraising, Resources You Can Use!, Shared Posts. Tags: , , .

Hope and Expectation by Seth Godin Fundraising v Fundcatching

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


Mid-life Minimalist

Mid-life Minimalist: Journey towards a more meaningful life

Annual Fund Lab

Sparking Ideas; Generating Conversation

HBR.org

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

SSIR Articles

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Mary Lee Walker - Nonprofit Gladiator

Applying sound business principles as nonprofit best practices

National Committee For Responsive Philanthropy

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Lilly Family School of Philanthropy

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

The Chronicle of Philanthropy

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

The Fundraising Authority

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Seth's Blog

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Kivi's Nonprofit Communications Blog

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Wild Woman Fundraising

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Future Fundraising Now

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

The Agitator

Philanthropic Counsel - Coaching - Hands on Fundraising - Board Engagement

Beyond Melbourne

Food Travel Markets Artists

%d bloggers like this: