Fundraising v Fundcatching

21/09/2015 at 11:12 2 comments


I had never heard the term fundcatching until a couple of years ago, had you?

My definition:

  • The act of making charitable donations without being asked.
  • Charitable donations given in response to the news, social media, a disaster, event or publicity.
  • Charitable contributions given on a regularly basis without stopping or stewardship.

So my question is, once we “catch” these gifts (because we have all received them) as professional fundraisers who are donor-centric in our work – what do we do?

To be continued…your thoughts welcome.

Entry filed under: Nonprofit fundraising. Tags: , , , .

Why Most Major Gift Programs Suck! #8: Not Donor-Centered Fundcatching Conversion?

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