Showing Love and Loyalty to a Donor

20/10/2015 at 10:32 Leave a comment

I’ll say it again – addicted to Jeff and Richard (in a totally good, wholesome, fundraising professional way OF COURSE!) And you should be too.

Donors are people, too. They deserve our love and care even when they’re no longer able to give (for a time).

Frank knew how committed this donor was to the mission of his organization, and he knew how embarrassed he was that he could no longer support it financially. Frank never gave up on this donor. He continued to visit the donor, give him updates, thank him for all his previous giving; more importantly, Frank encouraged the donor to persevere through this tough time.

My comment:
As fundraisers, first and foremost we are relationship people. This can be defined very broadly – Brokers who connect donors to mission, donors to each other, donors to business connections…you get the idea. Frank knows what I mean.

Source: What Happens When You Show Love and Loyalty to a Donor?

Entry filed under: Fundraising, Shared Posts, Stuff I Love. Tags: , , , , , .

Fundraising Churn Part 2 The Networked Fundraiser

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