#Fundraising via Seth Godin

09/02/2016 at 07:00 Leave a comment

I loved this post from Seth “What Investors Want“. But I thought it applied to fundraisers as well. See my track changes to his original blog post.

What Investors Donors Want – (Italics mine)

They Donors want you to put their donation money to use building impact an asset, something that works better and better over time, something that makes your project do more to change lives, save lives and be profitable and more efficient.

And they want you to use that impact asset to create value that will serve the community, your constituents and institution pay them back many times over.

Some nonprofit fundraisers Most small businesses ignore both of these desires. There’s so much stress from being on the edge, it feels like money will relieve that stress. And in the short run, it will. But if it doesn’t build impact an asset, soon you’ll be back to the edge, with the added problem of having a donorn unrepaid investor who has moved on without you as well.

Assets (buildings, machines, powerful brands, new technologies) are less essential than ever before. For many organizations, a laptop is worth more than a building or a punch press. That’s great if you’re getting started, because the connection economy has made the cost of entry lower than ever before.

It also means, though, that the easy-entry program business you’re in might not respond well to the donor’s investor’s money. If there isn’t any impact asset you can show, buy build and defend and monetize, you’re much better off not chasing one.

Entry filed under: Fundraising, Nonprofit fundraising, Shared Posts. Tags: , , , .

I Moved to Melbourne….Australia! Moving Away from “Home”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Enter your email address to follow this blog and receive notifications of new posts by email.


Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

Sparking Ideas; Generating Conversation

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.


Just another WordPress.com site


Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go


Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

Philanthropy - Fundraising - Nonprofit Management

%d bloggers like this: