Seth Godin on Rejection – Hello Fundraisers!
04/05/2016 at 21:54 Barbara Talisman, CFRE Leave a comment
Experienced fundraisers know rejection is part of the biz. We have lists of what “no” really means. Seth and others have said it – stick to the people who want to make change and forget the rest.
When someone doesn’t say yes, they’ll often give you a reason.
A common trap: Believe the reason.
If you start rebuilding your product, your pitch and your PR based on the stated reason, you’re driving by looking in the rear view mirror.
The people who turn you down have a reason, but they’re almost certainly not telling you why.
Fake reasons: I don’t like the color, it’s too expensive, you don’t have enough references, there was a typo in your resume.
Real reasons: My boss won’t let me, I don’t trust you, I’m afraid of change.
By all means, make your stuff better. More important, focus on the unstated reasons that drive most rejections. And most important: Shun the non-believers and sell to people who want to go on a journey with you.
Entry filed under: Fundraising, Nonprofit fundraising, Shared Posts, Stuff I Love. Tags: fundraising rejection, Seth Godin, Seth Godin on Rejection.
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