Go-Giver Fundraising

May 24, 2016 at 6:05 am Leave a comment

KateI was recently introduced to the Go-Giver movement by my friend Kate Johnston-Allen. I am forever grateful and as always her timing was perfect. I highly recommend the books and podcasts. Put your fundraising head on when you read it.

I have been facilitating fundraising role plays. The first role play was a discovery meeting with prospects. The most recent was a cultivation meeting. Both sessions went really well with the team fully embracing the process. Fundraisers played themselves, non-fundraising staff played donors and observers who gave constructive feedback. I prepared materials, suggested questions and a donor template ahead of time.


For the cultivation role play, I adapted the Go-Giver Way as background and prep. Thanks Bob Burg for the blog, podcasts and your email encouragement.

Adapted from Go-Giver:

  • Create value in such a way that your prospects/donors/alumni will be attracted to  connect with you; to invest with you and to refer you to others.
  • Touch lots of lives with the exceptional value you provide. Your success is determined by how many people you serve, as well as how well you serve them.
  • Build networks – Expand and deepen your network of Personal Walking Ambassadors, drawing upon the information, relationships and wisdom from the community of talented and generous donors and alumni.
  • Be Real – Be comfortable bringing YOUR best authentic self to the table, and, continue doing that by learning, growing, and improving continually.
  • Stay open to the abundance that is your right. Never again struggle because you understand how and why service works, and how and why you are able to attract the right people your organisation, mission and vision.


Entry filed under: Book Report, Fundraising, Nonprofit fundraising, Stuff I Love. Tags: , , , , .

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