Fundraising v Sales Tools

26/07/2016 at 20:04 Leave a comment


I’ve gone to more fundraising professional development than I can count. I enjoy attending live events. It gives me the opportunity to connect with new and current friends and colleagues. If I can learn 50% and affirm 50% I’m good. I get energised from attending and learning.

Recently, I have sought out professional development beyond fundraising – but still aligned. I’d like to recommend some resources that are making me think and re-think fundraising strategy, relationship marketing, donor engagement and how I participate/network in the community.

bob-burg-headshotIf you haven’t checked out The Go-Giver books and podcasts, I highly recommend them. I adapted Bob Burg’s cycle for use in fundraising relationship building.

Adapted from Go-Giver: http://thegogiver.com/movement/

  • Create value in such a way that your prospects/donors/alumni will be attracted to connect with you; to invest with you and to refer you to others.
  • Touch lots of lives with the exceptional value you provide. Your success is determined by how many people you serve, as well as how well you serve them.
  • Build networks Expand and deepen your network of Personal Walking Ambassadors, drawing upon the information, relationships and wisdom from the community of talented and generous donors and alumni.
  • Be Real Be comfortable bringing YOUR best authentic self to the table, and, continue doing that by learning, growing, and improving continually.
  • Stay open to the abundance that is your right. Never again struggle because you understand how and why service works, and how and why you are able to attract the right people your way.

Chris BroganThen there is Chris Brogan. After listening to him on Hal Elrod’s podcast, I had to learn more. I had heard about Chris, but not followed up. Well I subscribed to emails as he dared us to on the podcast – not just to subscribe but, “See what I do with you once you’ve subscribed.” Let me tell you it is a lesson of what do with your donors online…and the email on “How to Win at Live Events” was terrific. Now I think I can work a room, but these three intentions really focus my attendance, participation and mindfulness.

How to Win At Live Events – Chris Brogan style

No matter if I’m speaking at or just attending an event, I go with three really simple intentions:

  • Meet someone I can help in some way, or that I can introduce to someone who can help them.
  • Meet someone who can teach me more about what I’m working on and help me accomplish my goals.
  • Share with others whatever I know that might help them accomplish what they need to do.

The rest of the email is just a font of great information. I am happy to share it with you, just fill in the form below. But I really suggest you subscribe and watch what happens – be prepared to pay attention.

Next blog post some more inspiration…….stay tuned and if you like what your reading, please share with your friends and colleagues. Hint: Malcolm Gladwell has a new podcast……..

Entry filed under: Fundraising. Tags: , , , , , .

Donor Visits in Australia Revisionist History by Malcolm Gladwell

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

#Fundraising - Nonprofit Management - Food

%d bloggers like this: