Posts tagged ‘HBR’

Nonprofit Branding – Focus on the Donor

Have you read the February Harvard Business Review article, “The Most Successful Brands Focus on Users not Buyers”?

“Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.”

Continue Reading May 30, 2018 at 10:22 am 1 comment


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