Posts tagged ‘Relationship fundraising’

Relationship Fundraising

Relationship fundraising is all about the donor and connecting their interests to the organization’s people – because people give to people – not institutions.

Continue Reading May 29, 2018 at 9:12 pm Leave a comment

Failure is an Option

To some extent online fundraising has “trained” donors on how we will treat them – whether the donor likes it or not. Donors quickly learned to opt out and screamed foul when they received multiple email solicitations in succession. Or donors return direct mail unopened (at least we know they received it – the rest of the 99% went in the trash or had bad addresses.)

Continue Reading December 5, 2017 at 8:30 pm Leave a comment

Relationship Fundraising Needs a Brand Refresh

And so to Engagement Fundraising. We know that for people to give, to do anything, frankly, they need to be interested, concerned, willing and, well, engaged. And the more engaged they feel – emotional reward, feedback, recognition, satisfaction – the more they’ll stay engaged. Not with you, but with the cause.

Continue Reading July 7, 2014 at 10:32 am Leave a comment

Think like a fundraiser, feel like a donor by Jose Van Herpt

As fundraising professionals we must ask for money, employ strategy, use leverage tactics, focus on retaining donors and aim to generate maximum revenue.We steward, cultivate, educate, solicit.
Donors on the other hand are feeling and living the giving experience. They want to save lives, make a difference, change the world. Donors give because they care, or have been moved or inspired in some way. How much they give, how often they give, whether they give just once or for the long term mostly comes down to how they feel about your cause and how they feel about the experience they’re having as donors. Fundamentally donors want to do good, to know they’ve done good and they want to feel good.

Continue Reading January 13, 2014 at 10:25 am Leave a comment

Be (Fundraiser) Friend not a Vulture – by The Fundraising Collective

Focus on the relationship, with mutual affection and respect.
Be easy to like and easy to be around.
Show your donor that you can be trusted.
Be open about what what a donation would achieve.
Remain a friend after the donation is made; stewardship is key.
Remember it is all about your donor, not about you.

Continue Reading January 10, 2014 at 11:01 am Leave a comment


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