Posts tagged ‘corporate giving’

Best Friends Animal Society LA and Pergo Video

Today, I just saw the BFAS LA and Pergo corporate partnership play out on national television. I am also an avowed corporate partnership, CSR geek. This video and partnership is a great win-win.

Continue Reading June 22, 2012 at 9:20 am Leave a comment

Did Toyota’s cause marketing pass the test?

Guest post from Nathan Hand – From the Pepsi Refresh Project to the American Express Members Project, big brands everywhere are jumping on the cause marketing bandwagon.  The problem is many dive in without truly thinking though the road hazards and missteps that can be avoided. Sure, you’ll never please everyone but I think Toyota got close.
This summer they embarked on their “100 Cars for Good” program. They selected 500 finalists from a short essay. Each day for 100 days, 5 like-sized organizations competed for Facebook votes. Here’s more on how it worked.

Continue Reading September 6, 2011 at 9:40 am Leave a comment

New Study: Consumers Demand Companies Implement CSR Programs

Would you leave your job if your company did things contrary to your values? Do consumers really expect companies to do CSR initiatives? How does an “average” company become considered a “good” company? Moreover, how does a “good” company get to be considered a leader in sustainability?

These are some of the questions answered in my company’s two public opinion surveys that were published today. We created two reports, one that focuses on consumer behavior, attitudes and awareness about cause marketing and another on consumer and employee perspectives on CSR issues. Here are some of the highlights:

Continue Reading December 15, 2010 at 11:53 am Leave a comment


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