Posts tagged ‘direct mail fundraising’

Direct Response and American Cancer Society

As a reminder, the Society mailed 41 million direct mail pieces to cold prospects and non-mail Society donors in its last year of the strategy. As many can imagine, this decision had the industry talking and everyone became a crystal ball reader for what the future would hold for ACS’s program and revenue.

Continue Reading July 11, 2014 at 10:03 am Leave a comment

Plan Your Year-End Solicitation NOW! 10 Steps to Success

As fundraisers, we know investment follows involvement. Let’s use the next three to six months to truly engage and involve our donors before we ask for their next gift. In addition, the year-end campaign often involves more than the development department. Remember, our urgency is not their importance. Planning helps build team and a time frame that makes it easier on everyone.

Continue Reading July 10, 2012 at 10:15 am Leave a comment


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