Posts tagged ‘donor-centric fundraising’

Failure is an Option

To some extent online fundraising has “trained” donors on how we will treat them – whether the donor likes it or not. Donors quickly learned to opt out and screamed foul when they received multiple email solicitations in succession. Or donors return direct mail unopened (at least we know they received it – the rest of the 99% went in the trash or had bad addresses.)

Continue Reading December 5, 2017 at 8:30 pm Leave a comment

Veritus Passionate Giving Blog – Relationship Value

Money is not the objective. It is the result of fulfilling donor passions and interests. So if you are not getting the money, check on how you are doing in understanding and fulfilling what the donor is interested in. That is where the failure is likely to be.

Continue Reading November 2, 2015 at 10:15 am Leave a comment

Fundraising as a Manipulation??

Dear reader, I am hoping you share my shock and awe. Literally my jaw dropped. In many decades of fundraising, I have never heard a comment like this nor did the thought of donor manipulation ever go through my mind as part of moves management, strategy or donor-centric fundraising.

Continue Reading July 15, 2014 at 10:40 am Leave a comment

Relationship Fundraising Needs a Brand Refresh

And so to Engagement Fundraising. We know that for people to give, to do anything, frankly, they need to be interested, concerned, willing and, well, engaged. And the more engaged they feel – emotional reward, feedback, recognition, satisfaction – the more they’ll stay engaged. Not with you, but with the cause.

Continue Reading July 7, 2014 at 10:32 am Leave a comment


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