Posts tagged ‘Donor engagement’

Philanthropic Intention

Fundraisers have a lot of tools – real and subjective – that allow us to measure a donor’s ability to make a significant gift to a nonprofit organization.

Continue Reading October 2, 2018 at 10:05 am Leave a comment

Nonprofit Branding – Focus on the Donor

Have you read the February Harvard Business Review article, “The Most Successful Brands Focus on Users not Buyers”?

“Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.”

Continue Reading May 30, 2018 at 10:22 am 1 comment

Fundraising v Sales Tools

Recently, I have sought out professional development beyond fundraising – but still aligned. I’d like to recommend some resources that are making me think and re-think fundraising strategy, relationship marketing, donor engagement and how I participate/network in the community.

Continue Reading July 26, 2016 at 8:04 pm Leave a comment

Thank You Seth Godin! Engagement Tips for Nonprofits

I am still coming off the high of information and action from #MCON2012 and then this post Feet on the Street from Seth Godin appeared today. Seth has shared some great tips for us nonprofiteers. An organization (read nonprofit) with feet on the street and alert and regular attention to detail can build more trust and develop better relationships than one than hits and runs.

Continue Reading July 26, 2012 at 9:49 am Leave a comment

Investment Follows Involvement – How to Engage Donors

A recent report by the Center on Philanthropy and Public Policy at USC says philanthropic training and immersion encourages donors to give more money and spend more time volunteering. Investment follows involvement. Partners identified two of the SVP activities – serving on the committee that makes collective giving decisions, and volunteering with the organizations they support – as the most beneficial socialization experiences.

Continue Reading September 22, 2010 at 9:22 am Leave a comment


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