Posts tagged ‘Donor engagement’
Nonprofit Branding – Focus on the Donor
Have you read the February Harvard Business Review article, “The Most Successful Brands Focus on Users not Buyers”?
“Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.”
Continue Reading May 30, 2018 at 10:22 am Barbara Talisman, CFRE 1 comment
Fundraising v Sales Tools
Recently, I have sought out professional development beyond fundraising – but still aligned. I’d like to recommend some resources that are making me think and re-think fundraising strategy, relationship marketing, donor engagement and how I participate/network in the community.
Continue Reading July 26, 2016 at 8:04 pm Barbara Talisman, CFRE Leave a comment
Investment Follows Involvement – How to Engage Donors
A recent report by the Center on Philanthropy and Public Policy at USC says philanthropic training and immersion encourages donors to give more money and spend more time volunteering. Investment follows involvement. Partners identified two of the SVP activities – serving on the committee that makes collective giving decisions, and volunteering with the organizations they support – as the most beneficial socialization experiences.
Continue Reading September 22, 2010 at 9:22 am Barbara Talisman, CFRE Leave a comment
