Posts tagged ‘integrated communication and marketing strategy’

Three Steps to a Great Fundraising Buffet

With or without Amazon-like information on donor behavior, donors move around, change giving patterns, jump channels and hear from friends and families on a variety of platforms. Thus a really yummy fundraising buffet is a necessity; information and message need to be consistent especially during a campaign.

Continue Reading July 17, 2012 at 9:30 am Leave a comment

2010 Holiday Giving Survey – Most Charitable Time of the Year!

Edge Research conducted a national survey of more than 1,100 holiday donors from a census-representative population of adults for Convio from October 20, 2010 to November 8, 2010. The results are encouraging. Americans, by and large, are seemingly willing to put aside today’s economic challenges to support nonprofits and the beneficial work they do in our society.

Continue Reading December 23, 2010 at 9:25 am Leave a comment


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