Posts tagged ‘Merrill Lynch’

What Can We Learn from High Net Worth Individuals?

To continue from my post last week on high net worth individuals, I was pleased to read the Bank of America/Merrill Lynch “The 2010 Study of High Net Worth Philanthropy”. This study helps inform the fundraising strategies and priorities for nonprofit organizations. If your fundraising pyramid has a big gap in the middle with a few very generous donors at the top (individuals, corporate or foundation), and many donors at the bottom, this report can convince you of the importance of engaging and involving your donors so they want to move up the pyramid.

Continue Reading November 16, 2010 at 9:35 am Leave a comment


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