Posts tagged ‘telling compelling stories’
The Importance of Storytelling to Successful Fundraising
Humans have a basic need to tell and hear stories. We have personal stories, folk lore and family tales we know from our childhood, but are told today. Our donors, volunteers and prospects are accustom to hearing and telling stories from their personal experience. To successfully share our work and mission, we need to learn how to tell stories, not only effectively, but stories that connect with each of our constituencies.
Continue Reading November 23, 2010 at 9:29 am Barbara Talisman, CFRE 2 comments
