Does Your Nonprofit Staff Understand Your Social Media Work?

21/09/2010 at 09:25 Leave a comment


As many of you know, I use social media when I attend conferences. I tweet, re-tweet and blog about my experience, share information, link to handouts etc. I also interview many a nonprofit representatives on my radio program, Making a Difference radio, and through Cinchcasts at conferences.

I always ask if their nonprofit is on Twitter or Facebook, so I can link the post back to their social media stream. Most of the time, the person I am speaking to knows their nonprofit organization has social media presence, but has no idea what the handles or URLs are.

This is a problem. If your nonprofit staff (internal audience) doesn’t know how to connect via social media, how will they communicate effectively with your external audiences? And worse, when they are asked by anyone how to connect to your nonprofit using social media, they have no idea. Start your social media program with your internal audience. Or if you are already engaged in social media, make sure your internal staff know and understand the program. EVERYONE at a nonprofit organization should know how to connect on Twitter, Facebook, YouTube, Flickr, blog locations.

Thanks to Mitch Joel and his Six Pixels of Separation blog! He penned a great post on how to get your organization understanding, working and using social media and digital marketing. It is a great read and he offers real, useable tools you can implement NOW to get everyone on board. Be sure to read his post Digital Marketing Inside Out.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Entry filed under: Resources You Can Use!, Social Media. Tags: , , , , , .

Similarities Between Sales and Fundraising Investment Follows Involvement – How to Engage Donors

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

#Fundraising - Nonprofit Management - Food

%d bloggers like this: