Blogging Part 2 – by James Epstein Reeves

As a continuation of James’ post from yesterday, he offers some tips to successful blogging. I always use James’ blog, Citizen Polity, as an example of building your reputation through blogging.

James’ blogging tips:

• You need to write weekly at minimum. This is hard, but you need to try to stay on top of it as much as you can.

• Break up long posts into several articles (e.g. my “bee series” was done in 3 parts) and post those on different days.

• You don’t need to write an essay/ treatise. My first post was over 1,200 words long (which was cut down from the original 1,600 words). You should aim for quick bursts, 500-750 words – but even 250 words are just fine. Admittedly, I’m not as good as I should be about following this advice.

• Be yourself. If you’re funny, let your humor come through. If your creative, let that come through (ex: do a visual post rather than writing all the time). If you want to be very professional, stick to that.

• While it’s ok to bring in personal observations / experiences (a must!), don’t write about personal things (e.g. You wouldn’t believe what the vet. said about my fat dog). No one cares. Stick to the professional topic.

WordPress is amazing, I have no regrets about using it over Google’s blog software.

• Have an email subscription functionality – I use Feedburner (it’s free). I think WordPress has a free module for it now too, but honestly, I’m too lazy to switch.

• You don’t have to be a techie to do all of this – just being willing to Google the heck out of a tech issue or ask people.

• There’s going to be a lot of work getting the blog set up the way you want it. But once it’s done, it’s done. I haven’t had to do anything to my blog’s look and feel since October / November ’09. Now all I do is write.

Thanks James! I am honored to have you as a friend and always appreciate your generosity and willingness to share!

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