Posts filed under ‘Fundraising’

What does hockey have to do with Fundraising? | Annual Fund Lab


Thanks Clay Buck for the post and allowing me to share it.
The Las Vegas Golden Knights have just lost the Stanley Cup to the Washington Capitals. To say this was an incredible, community-changing season is an understatement. To say that the Las Vegas community is different today than it was a week, a month, a year ago doesn’t even begin to describe the feeling most of us have.

Why, though? And what does a winning season of hockey – played in the desert where it hit 104 degrees today, mind you – have to do with Fundraising?

Continue Reading 11/06/2018 at 10:11 Leave a comment

Philanthropic Concierge


Have you had the opportunity to stay at an amazing resort? Perhaps a five star hotel? Traveled first class on a long haul flight? Took a cruise for more than 30 days in the best suite on board?

If you haven’t, most of our best donors have. 

Continue Reading 04/06/2018 at 20:48 Leave a comment

Nonprofit Branding – Focus on the Donor


Have you read the February Harvard Business Review article, “The Most Successful Brands Focus on Users not Buyers”?

“Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.”

Continue Reading 30/05/2018 at 10:22 1 comment

Relationship Fundraising


Relationship fundraising is all about the donor and connecting their interests to the organization’s people – because people give to people – not institutions.

Continue Reading 29/05/2018 at 21:12 Leave a comment

Fundraising v Fundcatching – Five Suggestions


There is a difference, you know? Although there are nonprofit organizations and professional fundraisers who measure their success by how much they raise not by how they raised it.

Let’s change semantics here – how about proactive v reactive fundraising. Many nonprofit organizations are very fortunate to have a regular stream of donations, large and small, sent to them.

Donor acquisition campaigns via direct mail and online giving provide a stream of new, one time donations and work fairly well for charities with a good brand. But even those result in 1-2% return rate against a high cost.  The cost gets higher for these campaigns when nonprofits try to “convert” these donors into monthly (regular) donors or repeat donors. Results are mixed at best and require more money and human resources.

(more…)

12/12/2017 at 20:08 Leave a comment

Pearl Harbor – 1941 to 2018


So today, on December 7, I remember this infamous day in history. Until December 7, 1941, the US would not enter the war in Europe or the Pacific – for a variety of incorrect information and reasons. The surprise attack on Pearl Harbor changed the course of World War II – for people in Europe, Asia and the United States. While Hawai’i, Japan and Europe may have seemed far, far away from Ohio at the time, we later learned the impact was much closer to home.

Continue Reading 07/12/2017 at 16:51 Leave a comment

Failure is an Option


To some extent online fundraising has “trained” donors on how we will treat them – whether the donor likes it or not. Donors quickly learned to opt out and screamed foul when they received multiple email solicitations in succession. Or donors return direct mail unopened (at least we know they received it – the rest of the 99% went in the trash or had bad addresses.)

Continue Reading 05/12/2017 at 20:30 Leave a comment

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