Posts tagged ‘Fundcatching’

Fundraising v Fundcatching – Five Suggestions

There is a difference, you know? Although there are nonprofit organizations and professional fundraisers who measure their success by how much they raise not by how they raised it.

Let’s change semantics here – how about proactive v reactive fundraising. Many nonprofit organizations are very fortunate to have a regular stream of donations, large and small, sent to them.

Donor acquisition campaigns via direct mail and online giving provide a stream of new, one time donations and work fairly well for charities with a good brand. But even those result in 1-2% return rate against a high cost.  The cost gets higher for these campaigns when nonprofits try to “convert” these donors into monthly (regular) donors or repeat donors. Results are mixed at best and require more money and human resources.


December 12, 2017 at 8:08 pm Leave a comment

From Fundcatching to the Donor Qualification

Discovery and qualification is one of the most important next steps. Remember, these are donors who responded to a mass appeal or crisis – and never gave before – or maybe during the last crisis.

Continue Reading October 5, 2015 at 10:08 am Leave a comment

From Fundcatching to Fundraising

I have been talking about this term “fundcatching.” In the previous post, I wrote about “converting” donors who reactively gave in response to something in the news, a disaster or publicity. This post I want to explore what all these unexpected donors can or should do for our major gift portfolios and annual fund.

Continue Reading September 28, 2015 at 11:15 am Leave a comment

Fundcatching Conversion?

My question is what do we do with these gifts and the donors who so quickly responded? There is an ongoing discussion about “converting” donors from reactive giving to ongoing support. I have always had a challenge with the term “converting.”

Continue Reading September 23, 2015 at 11:16 am Leave a comment

Fundraising v Fundcatching

I had never heard the term fundcatching until a couple years ago, had you? So my question is, once we “catch” these gifts (because we have all received them) as professional fundraisers who are donor-centric in our work – what do we do?

Continue Reading September 21, 2015 at 11:12 am 2 comments

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