From Fundcatching to the Donor Qualification

05/10/2015 at 10:08 Leave a comment


In the previous post, I wrote about the math of assigning the right donors to major gift portfolios. This is only step one to determining if these are the right donors….

Discovery and qualification is one of the most important next steps. Remember, these are donors who responded to a mass appeal or crisis – and never gave before – or maybe during the last crisis.

So we need to determine:

  • Philanthropic capacity – through wealth screening
  • Philanthropic interest elsewhere – are they giving through prospect research
  • Google always helps….
  • What interests them in our organization?
  • How can we connect with them?

This is work….qualification and discovery. It takes time but will make sure your fundraising pipeline and portfolio is right and true.

  • Call these donors –  if you have a phone number
  • Email follow up to each call
  • Repeat until you get a response – ok maybe not until but it will take more than one call – I would try every week for a month

Entry filed under: Fundraising, Nonprofit fundraising. Tags: , , , , .

Serenity Prayer – Adapted From a Donor Regarding Your Thank You Letters

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

#Fundraising - Nonprofit Management - Food

%d bloggers like this: