Posts tagged ‘Fundraising’

Fundraiser & Steward

And then there are donor meetings where you just have to say, “ We can find another way.” I had that meeting this week too. Donors always have good intentions. Fundraisers need to be good stewards of their intentions and philanthropy.

Continue Reading April 18, 2019 at 10:02 am Leave a comment

What is a Fundraising SME?

Here’s the bet – Compared to anyone not working in fundraising in your organization -YOU are the SME. You know more and have more experience than they do.

Continue Reading April 8, 2019 at 1:29 am Leave a comment

Do we have to accept that gift?

The largest gift your organization has ever received is on the horizon. Leadership doesn’t want to go through the hassles of convincing the board and others to accept it and provide recognition…….

Continue Reading October 30, 2018 at 3:49 pm Leave a comment

Philanthropic Intention

Fundraisers have a lot of tools – real and subjective – that allow us to measure a donor’s ability to make a significant gift to a nonprofit organization.

Continue Reading October 2, 2018 at 10:05 am Leave a comment

Nonprofit Branding – Focus on the Donor

Have you read the February Harvard Business Review article, “The Most Successful Brands Focus on Users not Buyers”?

“Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.”

Continue Reading May 30, 2018 at 10:22 am 1 comment

Fundraising v Fundcatching – Five Suggestions

There is a difference, you know? Although there are nonprofit organizations and professional fundraisers who measure their success by how much they raise not by how they raised it.

Let’s change semantics here – how about proactive v reactive fundraising. Many nonprofit organizations are very fortunate to have a regular stream of donations, large and small, sent to them.

Donor acquisition campaigns via direct mail and online giving provide a stream of new, one time donations and work fairly well for charities with a good brand. But even those result in 1-2% return rate against a high cost.  The cost gets higher for these campaigns when nonprofits try to “convert” these donors into monthly (regular) donors or repeat donors. Results are mixed at best and require more money and human resources.

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December 12, 2017 at 8:08 pm Leave a comment

Failure is an Option

To some extent online fundraising has “trained” donors on how we will treat them – whether the donor likes it or not. Donors quickly learned to opt out and screamed foul when they received multiple email solicitations in succession. Or donors return direct mail unopened (at least we know they received it – the rest of the 99% went in the trash or had bad addresses.)

Continue Reading December 5, 2017 at 8:30 pm Leave a comment

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