Talisman Thinking Out Loud

High Net Worth Philanthropy Report 2014

October 22, 2014 at 12:54 pm Barbara Talisman, CFRE Leave a comment

The Indiana University Lilly Family School of Philanthropy and U.S. Trust, Bank of America just released the 2014 U.S. Trust Study of High Net Worth Philanthropy report.

Findings and how they can help you raise more money:

• Those who also volunteergivesignificantly more.
  • Are you asking your volunteers or engaging donors in mission?
• Donors who are more knowledgeableandmonitor the impact of their giving give more and are more fulfilled.
  • What’s your stewardship plan for these donors?
• The average amount given by wealthy donors increased 28% since 2012.
  • Are you asking for enough?
• 85% of wealthy donors plan to give as much (50%) or more (35%) to charity in the next 3-5 years than they have in the past.
  • What programs do you have to lift giving?
• 98% of wealthy households give, compared to 65% of the U.S. population.
• 85% give to education, which is also their top policy priority.
  • Can your board help identify alumni or are they alums with your donors?

You can download the infographic and/or the full report. Share them with you friends and colleagues.

Entry filed under: Fundraising, Resources You Can Use!. Tags: Bank of America report, fund raising, Fundraising, fundraising research, High Net Worth Philanthropy report, HNWI fundraising, Lilly Family School of Philanthropy report, Nonprofit fundraising.