Talisman Philanthropy

Social Media Best Practice – Define a Posting Schedule

April 1, 2009 at 5:55 pm Barbara Talisman, CFRE Leave a comment

Define a Publishing Schedule for Your Content

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Are you trying to navigate all the options within the social media available? For a anyone short on time or people, Scott Coulson of The Advance Guard penned the idea of creating a calendar of your content. Just like a to do list of what to post when, for whom and where.

By creating a calendar to guide your updates, you will achieve the following benefits:

1. You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. Post too often and your page updates will start being hidden, or you’ll lose fans. Too seldom and you’ll be forgotten. Try to mix up different update types – a status update, a Link, a Note, a Photo or video update.

2. By creating a calendar, you can also schedule moderation periods for comments if you feel this is necessary for your brand. Most Interaction activity (including comments) will occur within 24 hours of an update before it drops out of Fans’ news feeds.

3. By recording all activity on a schedule, it’s easier to map it against exported stats data from your page’s Insights. This can show you Total Interactions around different content types to gauge which gets the most traction/conversation, and track Removed Fans against certain update types.

Steve Coulson is a partner at The Advance Guard, a new media company that creates radical marketing programs using disruptive technologies, community platforms and social media. He is also the author of About Face – a free white paper that steps businesses and brands through setting up their Facebook Public Profiles.

Entry filed under: Resources You Can Use!, Social Media.