Thanking Donors – In Good Times and Bad

07/04/2009 at 09:14 Leave a comment


Five Keys to Successful Outreach

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Furl | Newsvine

Donors in a down economy are still your donors. If you don’t stay in touch, they will be someone else’s donor when things turn around!

 

Sure we can send thank you letter and auto responses from web-based giving, place their name on a donor recognition list, maybe send a birthday card.In this economy, we need to really reach out and keep the donors we have. Fundraising is like a marriage, in good times and in bad, we have to stick together. We need to be there for our donors – when they lose their job/home and when they find a new one.

 

Now is the time to increase communication with our folks. Making thank you calls feels good for everyone. Remember to smile when you call! They can hear it on the other end of the phone.

1.     Pull a donor list…Your pick, over $X, under $X whatever gives you a list to work with. Lapsed a couple months or a year.  Ask others in your organization to call too, staff and board. BRIEF script, bullet points are even better.

2.     Thank them for the generosity – No matter how long ago. (Okay those two were easy, right?)

3.     Have something to talk to them about – Remind them about an event coming up-Gala, a community event or press release, program update.

4.     Let them talk…they will tell you exactly what is going on – good, bad and ugly. Tinhis is an opportunity to see where they are.

·       If they are looking for work, offer to help. Can you network them somewhere, remind them of something, connect them to someone?

·       If they have time on their hands, would they like to volunteer? Make sure you have opportunities lined up and ready to go. Signem’ up, tell them you can’t wait to see them.

·       If all is good, congratulate them given the economy today. We should all be grateful. Ask if they want to volunteer anyway, coming to an event?               

5.       Close the call on an up note. If you promised something, email, mail get it to them…follow up.

When everything turns around, your calls will be remembered and appreciated. And you and the donor will feel good!

Entry filed under: A Better You, Engaging Volunteers, Fundraising, Resources You Can Use!.

Five Reasons to Engage Volunteers Beyond Skills-Based Assistance Rethinking Special Events

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed

Error: Twitter did not respond. Please wait a few minutes and refresh this page.


Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

Philanthropy - Fundraising - Nonprofit Management

%d bloggers like this: