Write Write Write – Surf The Wave of Web 2.0

April 29, 2009 at 9:30 am 4 comments

Getting the Word Out

Originally written for Sandy Rees’ Blog, Get Fully Funded

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Furl | Newsvine

If you want your message to get noticed, be sticky, passed along or retweeted, you have to write about it. AND just writing it isn’t enough, you have to find the forums to share what you have written. AND each of those forums requires a different format.

Here are some quick and easy ways to get your message noticed. Your messages should:

1. Be urgent, interesting and engaging

2. Include a call to action

3. Ask others to help you push your message

So where to get noticed?

You have your own website. Be sure to start there and make sure all your messages are current and consistent. Sometimes it is easier to update your Facebook page and forget about your website.  Ideally, pushing everyone to your website is the way to go. But it doesn’t always work that way. So you need to have different communication streams. Does your organization have:

  • Facebook page, causes, groups
  • Twitter – multiple accounts for different parts of your organization including your Executive Director
  • MySpace – page
  • Blogs – same a Twitter, different people within your organization should have their own blogs.

All of this should be linked to your website or your website to them.

Set a reminder for yourself. You and staff need to write good content often to get noticed. It is a little busy out there. Plan on blogging variations of your message 2-3 times a week. Twitter at least 5-7 times a day and update your Facebook page, group or cause page at least once a week. The good news is you can use http://Ping.fm or www.hootsuite.com to to post and schedule tweets to all your social networking sites.

So now you are writing – you need readers! Well you have a built in audience of donors, friends, volunteer, staff and all their friends, colleagues and acquaintances! Ask them to join you as:

  • Friends on Facebook and MySpace
  • Followers on Twitter
  • Readers and commentary on your blogs
  • Invite them to join you!

Some of these your folks are using Web 2.0, some not. You can be sure those who are have no intention of stopping. And don’t be fooled, while the under 26 crowd tends to be the majority using Web 2.0, there is a growing number of folk over 45 using it as well.

Get on the surfboard, start paddling and ride the wave. Let me know how it goes! Share your stories!

Entry filed under: Resources You Can Use!, Social Media. Tags: , , , .

How to Be a Great Fundraiser Talk to Your Donors NOW!

4 Comments Add your own

  • 1. Bekka  |  July 15, 2009 at 1:48 pm

    These tips are helpful for non profits trying to break into social media. I would add that if time is tight, really focus in on one of these because quality is more important than quantity. You will lose followers/fans/readers if you have tons of bad content.

    Reply
    • 2. Barbara Talisman  |  July 26, 2009 at 6:49 pm

      Bekka,
      Great addition! Thanks for reading and commenting!
      Barbara

      Reply
  • 3. Brett Borders  |  April 29, 2009 at 10:49 am

    This is a great list of tips for someone to get starting writing for the Web. One of the things I’ve heard and tend to agree with is that people are in a hurry and they want something to either 1.) help them solve a problem or 2.) make them laugh.

    “how to” posts, like this… and humor posts tend to be shared and well received.

    Reply
    • 4. Barbara Talisman  |  April 29, 2009 at 2:39 pm

      Brett thanks so much for adding to the conversation. You are so right!
      See you on the web!
      Barbara

      Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


Mid-life Minimalist

Mid-life Minimalist: Journey towards a more meaningful life

Annual Fund Lab

Sparking Ideas; Generating Conversation

HBR.org

Philanthropy - Fundraising - Nonprofit Management

SSIR Articles

Philanthropy - Fundraising - Nonprofit Management

Nonprofit Gladiator

fiercely advocating to make the world a better place!

National Committee For Responsive Philanthropy

Philanthropy - Fundraising - Nonprofit Management

Lilly Family School of Philanthropy

Philanthropy - Fundraising - Nonprofit Management

The Chronicle of Philanthropy

Philanthropy - Fundraising - Nonprofit Management

The Fundraising Authority

Philanthropy - Fundraising - Nonprofit Management

Ahern Donor Communications

Donor communications, written and audited by THE leading expert.

Seth Godin's Blog on marketing, tribes and respect

Philanthropy - Fundraising - Nonprofit Management

Mark Manson

Author. Thinker. Life Enthusiast.

Veritus Group

Building Authentic Donor Relationships

Kivi's Nonprofit Communications Blog

Philanthropy - Fundraising - Nonprofit Management

Wild Woman Fundraising

Philanthropy - Fundraising - Nonprofit Management

Future Fundraising Now

Philanthropy - Fundraising - Nonprofit Management

The Agitator

Philanthropy - Fundraising - Nonprofit Management

Beyond Melbourne

Food Travel Markets Artists

%d bloggers like this: