Nonprofit Summer Reading List

02/07/2010 at 09:19 Barbara Talisman, CFRE 1 comment

Thanks to Idealist for their post with some great suggestions and a few of my own!

Switch: How to Change Things When Change is Hard – Dan Heath and Chip Heath
Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds. See also their book Made to Stick on making your messages memorable.

The Networked Nonprofit: Using Social Media to Power Social Networks for Change – Allison Fine and Beth Kanter
How nonprofit organizations can overcome their fears of losing control and evolve to meet the informational and cultural needs of today’s donor and volunteer. See my blog post on Free Agents last month.

Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications – Sarah Durham of Big Duck
The book outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book offer tools you can use!

Share This! How You Will Change the World with Social Networking – Deanna Zandt
For concrete strategies and advice for individuals and organizations looking to engage in social media.

What books have you read that are changing the way you work or think? Please share them, leave a comment!

Elaine Fogel recommends the following:
Guerrilla Marketing for Nonprofits by Jay Conrad Levinson, Frank Adkins and Chris Forbes
Breakthrough Nonprofit Branding: Seven Principles for Powering Extraordinary Results by Jocelyne Daw and Carol Cone
Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design by Peleg Top and Jonathan Cleveland