Nonprofits! Declare Your Fundraising Independence!
July 1, 2010 at 8:33 am Barbara Talisman, CFRE 10 comments
As the US celebrates more than 230 years of independence from the British, it’s a good time for nonprofits to declare their independence too!
If your nonprofit is reliant on a single funder or a few generous donors, it is time to diversify your income and declare your fundraising independence! Building your capacity to raise money is critical to serving your community long-term and being a good steward of your donors’ investment.
So how do you diversify revenue in our new economy? Well you have to make the commitment and start. We know from many years of Giving USA reports – more than 75% of all giving in the US comes from INDIVIDUALS! Here are few ideas to proactively create or upgrade your current individual giving program
- Engage your Board in giving and fundraising – seriously, relentlessly and as a partner – If you are on staff at nonprofit organization, leave a comment here and I will send you the Talisman Tool Box on Empowering your Board to Fundraise!
- Personalize your letter solicitations
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Segment your lists with messages appropriate to each
- Current Donors
- Prospects
- Volunteers
- Board lists
- Ask current donors to give more than they did last time – YES! Include an ask for a specific amount.
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Suggest a gift amount when asking prospects – Tie their gift to the impact it will have on your work.
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Include monthly giving opportunity – If you don’t offer it, donors can’t do it. They aren’t going to ASK YOU to charge their credit card monthly.
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Cultivate, cultivate, cultivate – make a plan, work the plan. If the only time your donors and prospects hear from you is when you want money….you are not forming a relationship – you are using them like an ATM machine.
- In person through site visits, donor receptions, one on one meetings
- Virtually through your newsletter, e-news, email updates, blog and/or social media if you are engaged there
- Engage staff, Board and volunteers in your cultivation plan
- Thank donors
Immediately, often and sincerely - Recognize donors
Appropriately, consistently and often - Rinse, lather and repeat!
For more fundraising resources, please visit the Talisman website.
Entry filed under: Board Development, Fundraising, Nonprofit fundraising, Resources You Can Use!. Tags: Board fundraising, Fundraising, Nonprofit fundraising.
1.
Aaron | August 9, 2010 at 4:30 pm
Great information. I would love to take a look at a toolkit.
2.
Barbara Talisman | August 9, 2010 at 4:39 pm
Great…Talisman Toolbox on the way!
Thank you
Barbara
3.
Amy Lydic | July 21, 2010 at 11:50 am
It all sounds so easy! I like your ideas and plan to use some. Thank you!
4.
Barbara Talisman | July 21, 2010 at 11:54 am
Amy,
Glad you liked the post and found it useful! Let me know how it works for you and your organization.
Barbara
5.
Melissa Musliner | July 6, 2010 at 10:10 am
I appreciate your honest, direct, easy-to-follow advice. Please send me your toolkit.
Thanks!
6.
Barbara Talisman | July 6, 2010 at 8:04 pm
Melissa,
Thanks for reading and commenting….Talisman Tool Box on it’s way!
Barbara
7.
Pam Jordan | July 5, 2010 at 8:50 am
Good advice. Please send me the toolkit! Thank you.
8.
Barbara Talisman | July 5, 2010 at 10:00 am
Pam,
Glad you found the post useful! Talisman Toolkit on Empowering Your Board to Fundraise is on the way!
Thanks!
Barbara
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