Nonprofits! Declare Your Fundraising Independence!

01/07/2010 at 08:33 10 comments

As the US celebrates more than 230 years of independence from the British, it’s a good time for nonprofits to declare their independence too!

If your nonprofit is reliant on a single funder or a few generous donors, it is time to diversify your income and declare your fundraising independence! Building your capacity to raise money is critical to serving your community long-term and being a good steward of your donors’ investment.

So how do you diversify revenue in our new economy? Well you have to make the commitment and start. We know from many years of Giving USA reports – more than 75% of all giving in the US comes from INDIVIDUALS! Here are few ideas to proactively create or upgrade your current individual giving program

  • Engage your Board in giving and fundraising – seriously, relentlessly and as a partner – If you are on staff at nonprofit organization, leave a comment here and I will send you the Talisman Tool Box on Empowering your Board to Fundraise!
  • Personalize your letter solicitations
  • Segment your lists with messages appropriate to each
    • Current Donors
    • Prospects
    • Volunteers
    • Board lists
  • Ask current donors to give more than they did last time – YES! Include an ask for a specific amount.
  • Suggest a gift amount when asking prospects – Tie their gift to the impact it will have on your work.
  • Include monthly giving opportunity – If you don’t offer it, donors can’t do it. They aren’t going to ASK YOU to charge their credit card monthly.
  • Cultivate, cultivate, cultivate – make a plan, work the plan. If the only time your donors and prospects hear from you is when you want money….you are not forming a relationship – you are using them like an ATM machine.
    • In person through site visits, donor receptions, one on one meetings
    • Virtually through your newsletter, e-news, email updates, blog and/or social media if you are engaged there
    • Engage staff, Board and volunteers in your cultivation plan
  • Thank donors
    Immediately, often and sincerely
  • Recognize donors
    Appropriately, consistently and often
  • Rinse, lather and repeat!

For more fundraising resources, please visit the Talisman website.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Entry filed under: Board Development, Fundraising, Nonprofit fundraising, Resources You Can Use!. Tags: , , .

Congo Helping Hands – Fundraising to Build Schools in the Congo Nonprofit Summer Reading List

10 Comments Add your own

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Enter your email address to follow this blog and receive notifications of new posts by email.


Barbara’s Twitter Feed

Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

Just another site


Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go


Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

Philanthropy - Fundraising - Nonprofit Management

%d bloggers like this: