What’s Working in Fundraising Today?

06/08/2010 at 09:29 Leave a comment


Thanks to Lisa Sargent Communications for taking the initiative and time to survey top U.S. nonprofit executives about their challenges. The firm interviewed more than a dozen nonprofit leaders via telephone over a six-week period on topics ranging from donor acquisition to myths and realities of social media. The result is what’s working and not as well as communication strategies to keep in touch with donors. You can review the full results here. My thoughts in italics.

Key Findings:

  • Donor acquisition remains a challenge – Because acquisition is lagging, some surveyed have stopped acquisition completely! As the report states, “this will likely cause a negative “ripple effect” for years to come.”  2010 Bridge Conference was all about what to do with the donors once you have acquired them and those I heard from represented nonprofits – not vendors.
  • Competition for donors and prospects are fierce – Crowded nonprofit landscape with more sophisticated marketing efforts. I believe those nonprofits who had consistent and integrated donor cultivation and marketing plans will always survive/thrive better than those who didn’t.
  • Marked by “fragile followers”, social media proved effective for some, but not all – Those surveyed are using social media to raise profile on Facebook, Twitter, MySpace, blogs – seems to be driving traffic to their websites. HOWEVER – social media efforts are siloed from other donor outreach efforts. Those surveyed, like the rest of the nonprofit sector are not translating this effort into contributions. Remember when online giving started??? Now 1% of all individual gifts are made online!
  • “The major impediment here, noted an executive at one of the largest organizations, is simply that even today, quality communications are seen as “desirable, not a necessity”… and that most still “don’t value the importance of good communication.”
  • Donors are changing – Less loyal, want concrete results – but not delivered in a transactional way, see themselves as investors, want communication preferences honored. Hmmm, I thought effective fundraising is always about donor interest, needs and wants and it is our responsibility to steward the gift appropriately?
  • Offline is a contender and will be for the long haul Despite the answer in #1 – no one surveyed is abandoning their direct mail program? A contradiction maybe?
  • Online matters, right now, including email – Increased giving, donors are responding to email and e-news appeals.  And will probably continue to do so.
  • Integrated, multi-channel marketing holds huge promiseWell that is good to hear since it is a recommendation I always give to my clients – whether we are talking marketing, staff, volunteer or Board engagement.

Lisa offers some great observations and recommendations you can view here.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Entry filed under: Nonprofit fundraising, Resources You Can Use!, Social Media. Tags: , , , .

Bridge to Integrated Marketing and Fundraising Conference 2010 Survey Says: Poor More Charitable than Wealthy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

#Fundraising - Nonprofit Management - Food

%d bloggers like this: