Have you seen their latest email!? Check out Plan Your Year-End Campaign in 7 Steps!

Here’s the quick version:

1. What you are trying to accomplish? – What are your goals?
2. How you are going to accomplish your goals? – write to your segmented lists, share your passion based on their interests – segment those lists.
3. What communication channels – on and off line – do you plan to use to be most effective?
4. What resources are you going to need to get the job done?
5. Who will execute your campaign? Accountability is important to success.
6. How will you measure success?
7. Set time line and benchmarks.

If you are in the midst of your campaign perhaps there are some ideas you can use. If you are just starting, go through the article and check list. For more tips and to sign up for their newsletter – delivered directly to your inbox click here!