Reaching Donors at the Base of the Fundraising Pyramid
February 5, 2010 at 9:30 am Barbara Talisman, CFRE Leave a comment
In the previous post, I posed that donors at the base of the pyramid are more important than ever. And if EVERYONE in your organization doesn’t understand the importance of fundraising now – they should.
Reaching the base of the fundraising pyramid will take all hands on deck – no time like the present to involve staff and volunteers!
So here’s how we are going to reach these importantdonors:
Annual Giving Staff – Ask them to create a plan to call, email, create an e-news or email program to these donors and to engage other staff and volunteers. When we ask staff to step up and empower them to succeed they will.Remember to celebrate successes with everyone. Especially those who made contributions.
Try this for six months. Track donor comments and responses in your donor software or excel spreadsheet. Talk about the results and responses at staff and Board meetings. At the next fundraising campaign – think about how you can use all this good will you have generated to move the donors at the base. I’ll give you some ideas in the next post!
Entry filed under: Board Development, Fundraising. Tags: annual giving donors, cultivating donors, engaging the Board in fundraising, fundraising pyramid.
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