Reaching Donors at the Base of the Fundraising Pyramid

05/02/2010 at 09:30 Leave a comment


In the previous post, I posed that donors at the base of the pyramid are more important than ever.  And if EVERYONE in your organization doesn’t understand the importance of fundraising now – they should. 

Reaching the base of the fundraising pyramid will take all hands on deck – no time like the present to involve staff and volunteers! 

So here’s how we are going to reach these importantdonors: 

  • Annual Giving Staff – Ask them to create a plan to call, email, create an e-news or email program to these donors and to engage other staff and volunteers. When we ask staff to step up and empower them to succeed they will.
  • Executive Director – In addition to making major donor phone calls – add some of your regular, monthly annual donors
  • Board Members – add some base of the pyramid donors to the calls Board members make to thank donors
  • All Staff – Organize a thank-a-thon involving all staff – take a couple hours a month and ask everyone on staff to call donors and say thank you (give them a short script they can follow or ad lib from – training is a good thing!)
  • E-News – Create a special e-news to these donors – What do these donations do for your organization? Equate $25/$50/$100 to programs, people, how they are helping you change lives and share lives.
  • Donor Recognition – List only donors at the base of the pyramid in this e-news – think how special they will feel at the TOP of a donor list instead of the bottom!
  • Staff can call/email donors with special updates, successes, news – when they happen.
  • Remember to celebrate successes with everyone. Especially those who made contributions. 

    Try this for six months. Track donor comments and responses in your donor software or excel spreadsheet. Talk about the results and responses at staff and Board meetings. At the next fundraising campaign – think about how you can use all this good will you have generated to move the donors at the base. I’ll give you some ideas in the next post! 

    Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

    Entry filed under: Board Development, Fundraising. Tags: , , , .

    A Proactive Fundraising Pyramid – Engaging the Base Cultivating Annual Giving Donors

    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    Trackback this post  |  Subscribe to the comments via RSS Feed


    Enter your email address to follow this blog and receive notifications of new posts by email.

    Categories

    Barbara’s Twitter Feed


    Gippsland Unwrapped

    Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

    www.positivityblog.com/

    Just another WordPress.com site

    Annual Fund Lab

    The Annual Fund Isn't Annual At All

    nonprofitleadership

    Leaders Not Managers

    Susan Sink

    life on these 80 acres

    The Net Naturalist

    A field guide to social media.

    Good By Choice

    philanthropy. kindness. insights. observations

    Pretty Prints & Paper

    Using the bullet journal and calligraphy to cultivate an intentional life

    Passion Themed Life

    multi-passionate mom learning as i go

    buckwhiteboys

    Life with Labs in Las Vegas

    No Small Change

    All things pertaining to communications, from the bunch of us at Barapani

    Activate Learning Solutions

    Learning Solutions that Activate Performance in Your Company

    Clay Myers-Bowman

    Producer, Photographer & Fundraising Consultant

    Startups and Burritos

    Mostly about startups but sometimes about burritos too.

    Nonprofit Nate

    Helping people help causes.

    Talisman Thinking Out Loud

    #Fundraising - Nonprofit Management - Food

    %d bloggers like this: