Individual Giving to Major Gifts-3 Steps

23/03/2010 at 08:34 Leave a comment

1. Identify – Who of your individual donors have been giving regularly. To be defined as: more than once a year, monthly donors, individual or total annual gifts over $X. Where X = a minimum contribution you set just below a major gift. Do event or auction “gifts” count? In this case yes because they show annual capacity. Major gifts can be $100-$100,000. Depends on the organization. But you need to start somewhere.

2. Cultivate – Set up a one on one to meet with the donor (and partner). Find out more about them. Their interest in your organization. Ask them for advice on something. In addition, host an event for these donors. Site visit, organization update, private viewing of something or launch of a new program. Something to engage and make them feel welcome and special. The event brings many to you and allows them to network with others who support your group. Creating a buzz and critical mass is a good thing. This is not to say a little prospect research couldn’t help. But don’t underestimate your own intuition and research skills. Meeting a donor can tell you 80% of what you would like to know.

3. Solicit – Now this may not/should not happen the first time you meet with them. But a good fundraiser after the right cultivation knows when to ask and who should make the ask. Who does the donor(s) relate to? Another donor, CEO, program director, Board member? How much will you ask for? Again good cultivation and research will let you know capacity – you have already identified interest and propensity. Right donor, right time, right ask.

Go forth and prosper. Build the middle of your fundraising pyramid. You and your organization will be the better for it.

Entry filed under: Fundraising. Tags: , , .

MUST READ! Nonprofit Tech 2.0 Blog Passionate About….

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Enter your email address to follow this blog and receive notifications of new posts by email.


Barbara’s Twitter Feed

Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

Just another site


Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go


Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

Philanthropy - Fundraising - Nonprofit Management

%d bloggers like this: