Donor Stewardship

17/01/2011 at 09:15 1 comment


Stewardship another word for saying thank you and a process for cultivating donors. (Italics mine)

Merriam Webster Dictionary – stew·ard·ship  noun \ˈstü-ərd-ˌship, ˈstyü-; ˈst(y)u̇rd-\

1 the office, duties, and obligations of a steward (development officer, fundraiser, Board member)

2 the conducting, supervising, or managing of something; especially : the careful and responsible management of something entrusted to one’s care <stewardship of natural resources> (Like a contribution!)

Ponder this:

  • How well are we stewarding our donors?
  • Is our donor stewardship donor-centric or efficiently automated?
  • Are we using an integrated approach to stewardship?
  • Is stewardship leading to renewed and upgraded gifts and are we measuring it?

Here’s the good news, the new decade brings new opportunities. Turn over a new leaf. Commit to honest, real, timely donor-centered stewardship.

Now and in the past, donor stewardship is about letting our current donors know how much we appreciate their support and what it has allowed us to do. In the new economy, as the past two years have shown, organizations who “got” donor-centered stewardship survived (maybe even thrived) and those who crawled into a cave to wait out economic tsunami didn’t.

Stewardship today goes way beyond the automatic email receipt and hard copy thank you letter and even phone calls and meetings with those “special donors”. In the new decade (even in the previous decade) we can truly, effectively and efficiently, steward many more donors throughout the fundraising pyramid. The use of electronic communications allows us to integrate on and off line opportunities to welcome first-time donors and truly engage them in our work. We can tell stories more effectively using the voices of those we serve. We can tell what interests a donor about our work and speak to them about what they care about.

It is imperative we create integrated communications and fundraising programs that focus on building life-long loyalty with our donors. Based on their interest, not our efficiencies. If you haven’t read the Fundraising Effectiveness Project from the Association of Fundraising Professionals please do. The kicker is, for every six donors we acquire, we lose six. I would contend, stewardship (or lack thereof) plays a large role in this treadmill.

Entry filed under: Fundraising, Nonprofit fundraising, Resources You Can Use!. Tags: , , , , .

2010 Holiday Giving Survey – Most Charitable Time of the Year! Dr. Martin Luther King, Jr. & President John F. Kennedy

1 Comment Add your own

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories


Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

#Fundraising - Nonprofit Management - Food

%d bloggers like this: