#bridgeconf – Integrated Marketing & Fundraising Conference

09/08/2012 at 09:31 Leave a comment


Well with one day of pre-con, one day of convo and one day (today) to go, the Bridge to Integrated Marketing & Fundraising Conference 2012 has hit its’ stride.  In it’s sixth year, AFP DC and DMAW have continued to successfully build this direct response and fundraising conference and content. Congrats to everyone volunteered to make it a success. You can follow the twitter feed #bridgeconf and @bridgeconf.

I attended yesterday and found every session I attended absolutely worthwhile. Great speakers, participants and take aways. I have collected the presentations from the sessions on corporate partnerships, cultivating donors with video email, monthly donor do’s and don’ts and personal and professional branding using social media here.

Highlights and takeaways:

Corporate Partnership Do’s:

  • Network at events to open doors
  • Send a BRIEF email including link to more information – one or two attachments only
  • Have a third party endorser
  • Invite for a visit

Don’ts:

  • No spewing
  • No spamming
  • No killing trees

Thanks to Junior Achievement of Greater Washington, Deloitte and Capital One for sharing their insights and partnership success!

Email Cultivation Using Video – via Nature Conservancy

They sent two CULTIVATION emails with videos in mid-December – there was NO SOLICITATION.

  • One email video was sent to their file saying thank you and it had an 11% open rate which was ok. But returned an average gift of $300+ without an ask.
  • The other cultivation email with video was sent to mid-level donors, again without an ask. This got a 25% open rate with an average gift just over $1,000!
  • While in this session a tweet came across that 96% of email solicitations are deleted. I am thinking cultivation emails (with video) may be the new new thing in online solicitation……Your thoughts???

Monthly Donor Care and Engagement

MINDset Direct implemented a mystery donor program where they became sustaining donors to a number of organizations to see what would happen. It is fascinating information and I was surprised in 2012 the challenges organizations are having communicating, engaging and keeping in touch with this important group of donors. Be sure you mystery shop your own program to see what’s really going on. Their suggestion overall: Don’t let systems run strategy – you need to find internal and external systems/vendors that work for your strategy.

Personal & Professional Brands on Social Media

Once again the dynamic duo of Farra Trompeter from Big Duck and Danielle Brigida of National Wildlife Federation gave us the low-down on how to engage ourselves, staff, and organizations in social media. It is always as great seeing them in person as following them on line – cause they have this personal professional balance thing figured out. What you see and read is what you get – insightful, funny, authentic, honest, experienced. Farra also wrote a great blog post for Big Duck on managing your personal and professional brands in social media.

Again, handouts and presentations from these sessions are available here. And for all the sessions from Bridge you can look up a speaker and their presentations here.

Entry filed under: A Better You, Fundraising, Nonprofit fundraising, nonprofit social media, Resources You Can Use!, Social Media. Tags: , , , , , , , , , , , , , , .

Are Fundraising Thank You Letters Passé? Infographics – Fundraising – Nonprofit Ideas

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories


Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

Philanthropy - Fundraising - Nonprofit Management

%d bloggers like this: