Secret Lives of Leaders by Kishshana
Kishshana Palmer is a breath of fresh air in the midst of what has been done for a long time. She is creating and leading conversations we need to have as people and professionals. This post spoke to me and I asked if I could share it. Of course Kishshana said yes because besides this blog post, she usually, mostly comes from a place of YES!
Continue Reading June 7, 2018 at 7:16 am Barbara Talisman, CFRE Leave a comment
Philanthropic Concierge
Have you had the opportunity to stay at an amazing resort? Perhaps a five star hotel? Traveled first class on a long haul flight? Took a cruise for more than 30 days in the best suite on board?
If you haven’t, most of our best donors have.
Continue Reading June 4, 2018 at 8:48 pm Barbara Talisman, CFRE Leave a comment
Nonprofit Branding – Focus on the Donor
Have you read the February Harvard Business Review article, “The Most Successful Brands Focus on Users not Buyers”?
“Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.”
Continue Reading May 30, 2018 at 10:22 am Barbara Talisman, CFRE 1 comment
Relationship Fundraising
Relationship fundraising is all about the donor and connecting their interests to the organization’s people – because people give to people – not institutions.
Continue Reading May 29, 2018 at 9:12 pm Barbara Talisman, CFRE Leave a comment
Fundraising v Fundcatching – Five Suggestions
There is a difference, you know? Although there are nonprofit organizations and professional fundraisers who measure their success by how much they raise not by how they raised it.
Let’s change semantics here – how about proactive v reactive fundraising. Many nonprofit organizations are very fortunate to have a regular stream of donations, large and small, sent to them.
Donor acquisition campaigns via direct mail and online giving provide a stream of new, one time donations and work fairly well for charities with a good brand. But even those result in 1-2% return rate against a high cost. The cost gets higher for these campaigns when nonprofits try to “convert” these donors into monthly (regular) donors or repeat donors. Results are mixed at best and require more money and human resources.
December 12, 2017 at 8:08 pm Barbara Talisman, CFRE Leave a comment
Pearl Harbor – 1941 to 2018
So today, on December 7, I remember this infamous day in history. Until December 7, 1941, the US would not enter the war in Europe or the Pacific – for a variety of incorrect information and reasons. The surprise attack on Pearl Harbor changed the course of World War II – for people in Europe, Asia and the United States. While Hawai’i, Japan and Europe may have seemed far, far away from Ohio at the time, we later learned the impact was much closer to home.
Continue Reading December 7, 2017 at 4:51 pm Barbara Talisman, CFRE Leave a comment
Failure is an Option
To some extent online fundraising has “trained” donors on how we will treat them – whether the donor likes it or not. Donors quickly learned to opt out and screamed foul when they received multiple email solicitations in succession. Or donors return direct mail unopened (at least we know they received it – the rest of the 99% went in the trash or had bad addresses.)
Continue Reading December 5, 2017 at 8:30 pm Barbara Talisman, CFRE Leave a comment
