What does hockey have to do with Fundraising? | Annual Fund Lab
Thanks Clay Buck for the post and allowing me to share it.
The Las Vegas Golden Knights have just lost the Stanley Cup to the Washington Capitals. To say this was an incredible, community-changing season is an understatement. To say that the Las Vegas community is different today than it was a week, a month, a year ago doesn’t even begin to describe the feeling most of us have.
Why, though? And what does a winning season of hockey – played in the desert where it hit 104 degrees today, mind you – have to do with Fundraising?
Continue Reading June 11, 2018 at 10:11 am Barbara Talisman, CFRE Leave a comment
Secret Lives of Leaders by Kishshana
Kishshana Palmer is a breath of fresh air in the midst of what has been done for a long time. She is creating and leading conversations we need to have as people and professionals. This post spoke to me and I asked if I could share it. Of course Kishshana said yes because besides this blog post, she usually, mostly comes from a place of YES!
Continue Reading June 7, 2018 at 7:16 am Barbara Talisman, CFRE Leave a comment
Philanthropic Concierge
Have you had the opportunity to stay at an amazing resort? Perhaps a five star hotel? Traveled first class on a long haul flight? Took a cruise for more than 30 days in the best suite on board?
If you haven’t, most of our best donors have.
Continue Reading June 4, 2018 at 8:48 pm Barbara Talisman, CFRE Leave a comment
Nonprofit Branding – Focus on the Donor
Have you read the February Harvard Business Review article, “The Most Successful Brands Focus on Users not Buyers”?
“Where traditional brands focus on positioning their brands in the minds of their customers, digital brands focus on positioning their brands in the lives of their customers. Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy.”
Continue Reading May 30, 2018 at 10:22 am Barbara Talisman, CFRE 1 comment
Relationship Fundraising
Relationship fundraising is all about the donor and connecting their interests to the organization’s people – because people give to people – not institutions.
Continue Reading May 29, 2018 at 9:12 pm Barbara Talisman, CFRE Leave a comment
Fundraising v Fundcatching – Five Suggestions
There is a difference, you know? Although there are nonprofit organizations and professional fundraisers who measure their success by how much they raise not by how they raised it.
Let’s change semantics here – how about proactive v reactive fundraising. Many nonprofit organizations are very fortunate to have a regular stream of donations, large and small, sent to them.
Donor acquisition campaigns via direct mail and online giving provide a stream of new, one time donations and work fairly well for charities with a good brand. But even those result in 1-2% return rate against a high cost. The cost gets higher for these campaigns when nonprofits try to “convert” these donors into monthly (regular) donors or repeat donors. Results are mixed at best and require more money and human resources.
December 12, 2017 at 8:08 pm Barbara Talisman, CFRE Leave a comment
