Posts tagged ‘fund raising’

Raising Money using Social Media

Nonprofits change lives and save lives. Nonprofit work and the people/communities they support are worth more than $10. Social media needs to be a part of an overall marketing strategy – not an end unto itself.

Continue Reading September 28, 2009 at 11:00 am Leave a comment

Fundraising – Cultivating Social Media “Major Donors”

This post talks about how to cultivate social media major donors once you have identified them. Outreach to folks who have chosen to follow or friend you is easy. But like any major donor cultivation program – outreach needs to strategic and personalized to the donors interests. Fortunately, social media makes it easy to determine their interests and follow up accordingly.

Continue Reading September 28, 2009 at 10:00 am 1 comment

Fundraising – Identifying Social Media “Major Donors”

We need to treat some of our social media friends and followers like major donors. First we need to define what makes a social media friend a “major donor”.

Continue Reading September 25, 2009 at 10:02 am 2 comments

Raising Awareness and Money

A nonprofit organization needs to raise money and awareness. They go hand-in-hand but neither works well alone.

Continue Reading September 24, 2009 at 10:00 am 1 comment

Fundraising – Finding Virtual Leadership using Social Media

Fundraising using the social media – convert traditional event leadership recruitment and expectations into virtual event leadership.

Continue Reading September 22, 2009 at 10:15 am Leave a comment

Knowing-Doing Part 2 – Fear Keeps us from Doing….

Continuing on the knowing v. doing theme and how a fear of failure or distrust keeps us from trying something new or implementing what we know is right. As you know, the focus of my consulting practice is on fundraising. I know changing fundraising practices is tough. Don’t fix it if it ain’t broke – but I want to know if we are getting the biggest bang for our buck in every fundraising activity. Change is sometimes what’s needed to take a leap and see a better result.

Continue Reading September 8, 2009 at 11:00 am Leave a comment

Summer of Social Good?

Mashable’s Summer of Social Good (SOSG) once again proved that we are not raising significant funds via social media. And I am the first to be disappointed. If they can’t pull it off, who can?

Continue Reading August 31, 2009 at 10:15 am Leave a comment

Turning Diners into Donors

Special events are an important part of our fundraising plan. They can be a point of entry, individual giving tool, an opportunity to raise awareness. The true success of a special event, is the ability to convert event attendees into annual donors.

Continue Reading August 26, 2009 at 10:33 am 1 comment

Re-Evaluating Special Events – Four Ideas

Let me just say right off the bat – if an event raises less than $25,000 – why have the event?

Continue Reading August 24, 2009 at 10:10 am 3 comments

Virtual Third Party Events – Get with the Program

Today the third party event has gone virtual or if not viral! Causes pages on Facebook, FirstGiving, GiveForward, Tweetathons and Network for Good to name a few allow friends, followers and donors to create, manage and implement virtual fundraising events for their favorite charities.

Continue Reading July 29, 2009 at 10:09 am Leave a comment

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