Turning Diners into Donors

26/08/2009 at 10:33 1 comment


new yearSo you had a great special event. Raised beaucoups bucks and a good time was had by all. Perhaps the event honored someone who brings their entourage of donors. Or it is committee driven event with names and addresses not in your donor base. Then again, maybe it is the event of season for your community, but everyone comes for the party, not the mission.

Special events are an important part of our fundraising plan. They can be a point of entry, individual giving tool, an opportunity to raise awareness. The true success of a special event, is the ability to convert event attendees into annual donors. Here are some ideas:

  • Get all guests and donor’s email and mailing address
    • Many Board and Committee members won’t share their lists with you.
      • Explain the big picture, importance of this information, engaging donors and prospects beyond the event
      • Let them know their lists will remain private and only used with their permission.
      • Tell them everyone who attended or made a gift will receive
        • A thank you letter
        • Be placed on the e-news and newsletter list
        • An annual report
  • Collect information at the event – think of fun ways to get it
    • Host a door prize requiring this information
    • Create a giving tree that requires all this information
    • If you are having a raffle or silent auction, get all the information when you sell a ticket or assign a bid number
    • Take photos and if they want a copy, you will need their email or address
    • Assign table captains to help you secure this information
  • If you have online registration, you can require all this information at the time of ticket purchase
  • Follow up immediately after the event
    • Electronic and hard copy thank you letters to all who attended sent within 48 hours of the event
    • Send an electronic survey to everyone you have an email address for
    • Schedule a committee/Board de-brief meeting within 10 days of the event
      • Remind them about guest contact information – ask them to bring it to the meeting
    • Host a focus group of attendees
  • Identify guests who should be on the committee next year
  • Invite VIP guests to another event to engage them with the organization

This is an ongoing process. We cannot forget these donors until the next event if we want them to engage with our mission beyond the special event.

I am sure you have some ideas….please share them with the rest of us!

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Furl | Newsvine

Entry filed under: Fundraising. Tags: , , , .

Make a Difference to Friends in Need – Anonymously Summer of Social Good?

1 Comment Add your own

  • 1. Lubna  |  06/09/2009 at 05:09

    Another effective method is to tell a loyal member to bring a person he/she knows to the event who is not a member. It works.
    Best,
    Lubna

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

Annual Fund Lab

The Annual Fund Isn't Annual At All

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

#Fundraising - Nonprofit Management - Food

%d bloggers like this: