Fundraising – Cultivating Social Media “Major Donors”

28/09/2009 at 10:00 1 comment


Raising money using social media is still being tested and we have not seen great gains. A decade ago, the nonprofit industry complained and worried about on-line giving. Now on-line giving is standard operating procedure and accounts for 1% of all giving in the US.

We have to embrace this new media. Let’s talk about major donors in a new way. Previous post talked about defining who makes a social media “major donor” and how to identify them.

This post talks about how to cultivate social media major donors once you have identified them. Outreach to folks who have chosen to follow or friend you is easy. But like any major donor cultivation program – outreach needs to strategic and personalized to the donors interests. Fortunately, social media makes it easy to determine their interests and follow up accordingly.

  • Start a personal dialogue
    • Start following/responding/re-tweeting their posts/tweets/photos etc.
    • Ask them a question
    • Set up a poll to select people
    • Share information you think would be interesting to them
      • Re: your organization
      • In general based on something they posted or you found
  • Send your e-news to their email address – (Be sure to post a link to your social media network.)
    • Ask them for their email if it isn’t posted
    • Ask them if they would like to receive it
  • Personally invite them to live events
    • Volunteer
    • Fundraising
    • Program

Much of this should sound familiar – it is classic major donor cultivation. We need to remember our social media friends when planning our major donor outreach. Add 5-10 social media major donors to your files and start the cultivation process. We do this well with traditional major donors – we need to expand our outreach to include our on-line friends and followers.

Next post – Engaging social media major donors in fundraising.

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Furl | Newsvine

Entry filed under: Fundraising, Social Media. Tags: , , , .

Fundraising – Identifying Social Media “Major Donors” Raising Money using Social Media

1 Comment Add your own

  • 1. Marion Conway  |  28/09/2009 at 10:47

    Hi Barbara,

    Thanks for this straightforward advice about cultivation and social media. I’ll be spreading this advice at my Social Networking for Nonprofits workshop next week.

    Marion

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

#Fundraising - Nonprofit Management - Food

%d bloggers like this: