Tweetathon – Part 2

Six Thoughts to prepare for your own Tweetathon

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So can your organization launch a tweetathon? The simple answer is yes.To be successful keep these ideas in mind:

1.       Do you have a relationship with your key stakeholders already?

a.       In real time

b.      Electronically

c.       Via snail mail

2.       Pick a campaign, theme, idea – urgency, focus, impact are required

3.       Be sure your points of presence are working and updated regularly

a.       Website

b.      Facebook page and groups

c.       Twittering regularly already with followers

d.      Collaborative partnerships on the web with corporate partners, donors, foundations

4.       Good electronic communication already in place with your key stakeholders

5.       Find a donor/partner willing to support the tweets or match gifts from tweeters

6.       Be able to provide updates on the tweetathon progress – measure everything

7.       Finish with a big (electronic) thank you


Share your tweetathon thoughts. 

Thanks to AFP Chicago for hosting a program on Marketing in a Virtual World and their speakers:

Dylan Easley, Illinois Institute of Technology

Ken Glowienke, Focus on a Cure for Parkinson

Betsy Harman, Harman Interactive, LLC

Kathy Lane, CARE

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