Gap in Your Fundraising Pyramid? – Three Suggestions

14/07/2010 at 09:03 1 comment


Does your fundraising pyramid look like this? A big gap between your annual donors and campaign/endowment funders? Does it keep you up at night? Do you have lots of opportunity for donor entry without the time or cultivation plan to move them up the pyramid? Are you effectively using all the tools in your fundraising and communications tool box? And maybe you have a few large donors at the top of the pyramid, who, if you lost, would create huge disruption to your funding.

Here’s the thing, we cannot ignore the middle of the pyramid. This gap is critical to the success or failure of our ability to financially support social change. I know you know that. But do you have some solutions? Here are some suggestions:

  • When was the last time you assessed and audited your technology, communications, donor base and fundraising plan? I know, no time or money. But if you don’t take the time, your fundraising program will just continue to lose ground or churn. (Maybe that’s keeping you up at night?) We need to use the resources we have wisely or get the right resources to make our work successful and efficient.
  • Make a commitment to major gift work. There are lots of ways to get started. Select donors to be a part of the program and your assessment and audit can help you do that (see I told you it was a good idea!). Engage others in the cultivation and solicitation plan (assessment again). COMMIT to reaching these donors ONE on ONE, FACE to FACE on a REGULAR basis.
  • Engage your Board – or work on re-building the Board. These leaders are the key to the organization’s (and by association your) success. (Another nightmare?) We know we know this….but we have to ACT to make change happen. These tools for assessing your Board can help you move this forward.

If any of this resonates with you, make a commitment to filling your gap in the pyramid. If I can help, let me know.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Entry filed under: Fundraising, Nonprofit fundraising, Resources You Can Use!. Tags: , , , , , .

To Be a Great Fundraiser – Thanks Douglas Lawson Shandy – The Sit Stay Read Dog – Rest in Peace

1 Comment Add your own

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

Annual Fund Lab

The Annual Fund Isn't Annual At All

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

#Fundraising - Nonprofit Management - Food

%d bloggers like this: