So it’s that time of year – AGAIN! I am really not one for making resolutions and try to make everyday a good day – or try again the next day. Right? We just have to keep trying. I thought I would share some ideas (ok resolutions) I am going to commit to in 2012. Join me and add yours to the list.
- Set goals and measurements for using social media to engage prospects and donors. Increase conversion rates in 2012.
- Make every opportunity to gather information – including mobile phone and email.
- Create truly donor-centric opportunities – to listen, engage, segment communication and create loyal donors
- Follow up, follow up, follow up
- Engage Board members in fundraising where they are
- Create professional development opportunities using the experience of current staff as well as conferences, web and other venues
- Create comprehensive, win-win partnerships with corporate donors
- Use moves management, update the database and file papers DAILY = clean desk
- Call ten donors everyday to say thank you
- Have some fun and bring some others along while fundraising!