Monthly Giving – Five Ideas

04/01/2012 at 10:15 Leave a comment


In the fundraising community we have been talking about monthly giving for a long time.  As fundraisers we know the value monthly donors can add to our fundraising efforts.  In some cases monthly giving has jumped the shark – face to face street fundraising is all about monthly giving. Some organizations are using this method with good results – others not so much. In this post I am referring to asking donors to commit to monthly giving through your appeals – on and off line.

ONE: EVERY response device should include a monthly giving option. For example:

YES! I want to make a tax-deductible contribution to this nonprofit organization. Please accept my gift of:

__$500 __$250  __$100 __$50  __$25

I would like to make my gift once/quarterly/monthly (please circle your choice)

Make sure your online giving tool offers a drop down or check box with the same options.

That’s step number one – offering the opportunity for your donor to decide how often they want to make their gift.

TWO: Encourage donors to make the commitment to monthly giving. We can do this by telling them what their monthly gift will allow you to do. What’s the impact? For example:

  • Your monthly gift of $50 will allow us to provide school meals for more than 200 children every month or 2,400 children a year.
  • The impact of your monthly gift can be measured. Your gift of $50 each month will spay/neuter one homeless pet getting them closer to a new, permanent home.

THREE: Create some special attention for these donors. Create a club or benefits to keep their loyalty. Write a special newsletter, keep in touch by phone, invite them to events. Determine why they selected to give monthly to your organization. Keep in touch with them and donors will remain engaged with your organization – beyond their monthly credit card statement!

FOUR: While these donors don’t have to do anything to “renew” their monthly contributions – normal rules are monthly donors remain as such until they call or write and ask you to change that commitment. It is our responsibility to ask these special donors to increase their gift. We could be satisfied with their monthly commitment – but should offer them an opportunity to upgrade their gift. And if we have engaged them appropriately as mentioned above, these loyal donors should want to continue their support and increase their gift.

FIVE: Don’t forget the thank you! There are all sorts of discussions in the sector around thank yous and monthly donors. Do we send them a thank you every month, quarterly, annually? Best way to determine this is ask the donor!! I give monthly to a couple of nonprofit organizations and  had to call them to ask for a yearly thank you as they were sending me thank you letters every month. Other donors might want monthly thank you letters – you never know. Best way to find out is to ask. With the databases we have available to us today – setting up thank you letters to the donors specifications should not be a problem. IN ADDITION – these thank you letters need to be personalized and updated – whether you send them monthly, quarterly or annually. Content needs to be updated and relevant to keep these donors engaged.

What are you doing with your monthly giving program? Great ideas welcome!

Entry filed under: Fundraising, Nonprofit fundraising. Tags: , , , , .

Ten Fundraising Ideas for 2012 Having Enough

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories


Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

Annual Fund Lab

The Annual Fund Isn't Annual At All

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

#Fundraising - Nonprofit Management - Food

%d bloggers like this: