Giving USA 2011 Report – How will you use it?

20/06/2011 at 07:34 Leave a comment


Fundraising professionals and some savvy donors know this report is published every June and adjusted in October. This year the report has received much press coverage from front page to page 2 in newspapers nationwide. Our donors and volunteers are reading about this report RIGHT NOW!

I know the statistical analysis is filling the blogs and news. While the statistics, look backs and information are interesting – it is how you use the information that really makes it a useful cultivation and solicitation tool. Here are some ideas:

  • June 29 I will be facilitating a (free) webcast on engaging your nonprofit Board in fundraising. I will spend some time talking about how to use this information help you help the Board raise money. To register or for more information click here.
  • Share the information in your nonprofit communication channels with your commentary. This shows transparency and thoughtful leadership. Posting in the news section of the website, enews, and perhaps an email blast.
  • Talk about it internally to EVERYONE – not just the development staff. Everyone on staff should be aware and understand the report. Remember EVERYONE on staff is a fundraiser.
  • Can your organization be the person of record for your local news to talk about the report and how the community is reflected (or not) in the report information?
  • Pen a letter to the editor from your Executive Director and/or Board Chair about the impact of the report and how nonprofits in your community relate the report – what it means locally.
  • Collaborate with other nonprofits and corporate partners to place an ad in your local paper about the report and what it means, thank everyone for their support – use it as an opportunity for awareness, thought leadership, upbeat news.
  • Talk to donors about the report – their feedback, knowledge, concerns or lack thereof will build affinity with them.
  • Host an information session for volunteers and donors about the report.
  • Be sure to include this information when hosting a planned giving workshop.

How will you be using the report internally and externally?

You can download a free copy of the Giving USA Executive Summary here.

Entry filed under: A Better You, Board Development, Engaging Volunteers, Fundraising, Nonprofit fundraising, Nonprofit Research, Resources You Can Use!. Tags: , , , , , , , .

Target Offers Grants for Reading Programs Creating a Board that Fundraises – Part 1 – Q&A

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed

Error: Twitter did not respond. Please wait a few minutes and refresh this page.


HBR.org

Philanthropy - Fundraising - Nonprofit Management

SSIR Articles

Philanthropy - Fundraising - Nonprofit Management

Nonprofit Gladiator

fiercely advocating to make the world a better place!

National Committee For Responsive Philanthropy

Philanthropy - Fundraising - Nonprofit Management

Lilly Family School of Philanthropy

Philanthropy - Fundraising - Nonprofit Management

The Chronicle of Philanthropy

Philanthropy - Fundraising - Nonprofit Management

The Fundraising Authority

Philanthropy - Fundraising - Nonprofit Management

Ahern Donor Communications

Donor communications, written and audited by THE leading expert.

Seth Godin's Blog on marketing, tribes and respect

Philanthropy - Fundraising - Nonprofit Management

Mark Manson

Author. Thinker. Life Enthusiast.

Veritus Group

Building Authentic Donor Relationships

Kivi's Nonprofit Communications Blog

Philanthropy - Fundraising - Nonprofit Management

Wild Woman Fundraising

Philanthropy - Fundraising - Nonprofit Management

Future Fundraising Now

Philanthropy - Fundraising - Nonprofit Management

The Agitator

Philanthropy - Fundraising - Nonprofit Management

Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

Sparking Ideas; Generating Conversation

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

%d bloggers like this: