This time of year, nonprofits are fundraising using the mail for their end of year appeals.
In essence, it has to be the best story we tell all year. If you have already mailed yours – good! Start drafting your Spring appeal now. Give yourself time to draft, edit, test and write some more. Get in the mood!
We need to grab our readers/donors/prospects. We want them, far away from our mission and work, to feel the need to act!
No matter when or what you are writing – always tell a good story…in your newsletter, on your website, blog, grant proposal or annual report.
What makes a good story?
- First person – Write from a client’s point of view or someone who has benefitted from your work
- Photographs – Faces and eyes looking back at the reader
- Emotion – This makes a good story – ability to offer the reader the opportunity to FEEL how your organization is saving lives and changing lives.
- Quotes – From people who you have helped (You can write, help or write them.)
- Stories within a story – Generational, programmatic, growth, success, challenges
- Call to action – Ask the reader to take action – make a gift!
Write from your heart. Write what you know and want others to share. Tell a good story.
Next post – technical aspects of a writing a good story.
Talisman Thinking Out Loud 
Barb, thanks for sharing this! I totally agree that stories are KEY when it comes to fundraising. Too many times, nonprofits focus on the stuff they do when they should be telling stories of how they are changing peoples’ lives.
Sandy Rees
Fundraising Coach
http://www.getfullyfunded.com
Sandy,
As always thanks for your comments and for tweeting the post! With your writing experience, I truly appreciate you taking the time to read and comment!
Barbara