Tell a Good Story – Part 1

16/12/2009 at 10:14 2 comments


This time of year, nonprofits are fundraising using the mail for their end of year appeals.

In essence, it has to be the best story we tell all year. If you have already mailed yours – good! Start drafting your Spring appeal now. Give yourself time to draft, edit, test and write some more. Get in the mood!

We need to grab our readers/donors/prospects. We want them, far away from our mission and work, to feel the need to act!

No matter when or what you are writing – always tell a good story…in your newsletter, on your website, blog, grant proposal or annual report.

What makes a good story?

  • First person – Write from a client’s point of view or someone who has benefitted from your work
  • Photographs – Faces and eyes looking back at the reader
  • Emotion – This makes a good story – ability to offer the reader the opportunity to FEEL how your organization is saving lives and changing lives.
  • Quotes – From people who you have helped (You can write, help or write them.)
  • Stories within a story – Generational, programmatic, growth, success, challenges
  • Call to action – Ask the reader to take action – make a gift!

Write from your heart. Write what you know and want others to share. Tell a good story.

Next post – technical aspects of a writing a good story.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Entry filed under: Fundraising, Resources You Can Use!. Tags: , , , .

Anonymous Donors Tell a Good Story – Part 2

2 Comments Add your own

  • 1. Sandy Rees  |  16/12/2009 at 11:28

    Barb, thanks for sharing this! I totally agree that stories are KEY when it comes to fundraising. Too many times, nonprofits focus on the stuff they do when they should be telling stories of how they are changing peoples’ lives.

    Sandy Rees
    Fundraising Coach
    http://www.getfullyfunded.com

    Reply
    • 2. Barbara Talisman  |  23/12/2009 at 18:20

      Sandy,
      As always thanks for your comments and for tweeting the post! With your writing experience, I truly appreciate you taking the time to read and comment!
      Barbara

      Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

#Fundraising - Nonprofit Management - Food

%d bloggers like this: