Fundraising – Social Media “Major Donors” as Leaders

29/09/2009 at 10:00 Leave a comment


In the past posts I have talked about

In this post, let’s talk about a new way of engaging them in fundraising. Social media offers new opportunities to fundraise. However, I think the same old fashioned rule applies – “People give to people.” Social media is very much person to person (and lots of them!) – but on-line or virtually.

Let’s set up the traditional event leadership structure, but ask those we have identified as social media major donors to lead the campaign. You have now identified and cultivated your friends and followers who are the power users of your network. You can have more than one follower leading this effort and they can be from anywhere – near or far.

Like traditional fundraising, we need urgency and a time frame. So establish the need, fundraising goal and a 2-3 week window.

  • Ask them to be the “chairs” for the social media fundraising effort
    • Ask them for their ideas, commitment, willingness to support
    • Prominently feature their support on your Causes page
    • Ask for donations of Twollars from all their friends and followers
    • Asking them to create their own Cause page linked back to yours
    • Adding your cause to their Wall, Info, Boxes on Facebook
    • Posting messages to all their friends and followers asking for support
    • Setting a personal fundraising goal
  • Decide if the fundraising will include or culminate in an in-person event (see Twestival) – happy hour, networking, party
  • Set up a schedule of posts, info to support their leadership
  • Continue to encourage their support throughout the process
  • Ask for feedback

Try new outreach to your social media constituents. A little time can raise awareness and money from a new group of donors.

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Furl | Newsvine

Entry filed under: Fundraising, Social Media. Tags: , , , .

Raising Money using Social Media Last Quarter Social Media Moves: Fundraising

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed

Error: Twitter did not respond. Please wait a few minutes and refresh this page.


Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

The Annual Fund Isn't Annual At All

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

www.positivityblog.com/

Just another WordPress.com site

nonprofitleadership

Leaders Not Managers

Susan Sink

life on these 80 acres

The Net Naturalist

A field guide to social media.

Good By Choice

philanthropy. kindness. insights. observations

Pretty Prints & Paper

Using the bullet journal and calligraphy to cultivate an intentional life

Passion Themed Life

multi-passionate mom learning as i go

buckwhiteboys

Life with Labs in Las Vegas

No Small Change

All things pertaining to communications, from the bunch of us at Barapani

Activate Learning Solutions

Learning Solutions that Activate Performance in Your Company

Clay Myers-Bowman

Producer, Photographer & Fundraising Consultant

Startups and Burritos

Mostly about startups but sometimes about burritos too.

Nonprofit Nate

Helping people help causes.

Talisman Thinking Out Loud

Philanthropy - Fundraising - Nonprofit Management

%d bloggers like this: